TRUSTED BY
_1731406732259_1731584606132.webp)
ABOUT USHector is a next-gen Amazon AdTech platform built to drive profitable growth for brands & agencies. By unifying self-serve DSP, AMC insights and audiences, real-time reporting, and intelligent automation, Hector transforms fragmented ad efforts into a single scalable growth engine that maximizes profitability. Hector empowers advertisers with clarity, control, and speed, turning complexity into profitable growth.
Reports Overview
Reports Overview
Leverage cutting-edge ad tech to scale campaign results across marketplaces
Get each and every Targeting grouped into Types & subtypes of Targeting such as Keyword, Audience, Auto, Product, & Contextual Targeting and also ASIN Exact, ASIN Expanded, Category, View Marketing, Purchase Marketing, and more.
Categorise & Sub Categorise your keywords into the Products you are targeting with our Targeting Categorisation feature to identify which category or Sub Category is working for you. Identify which Match Type worked or didn't work, Group your keywords in Brand, Generic & Competitor Keywords to find out what is working and what is not working.
Identify potential Search Terms which you are not targeting but has given you orders. Move that potential Search Term in a live campaign instantly or create a new campaign with that search term.
Review Performance for each and every ASIN across SP, SB, & SD Campaign types and identify in how many campaigns and ad groups they belong to and find out if they are working or not working across multiple campaigns or Ad Groups.
Instantly identify how each type of Placement is working for you at each Campaign Level along with what Bidding Strategy is being used in each campaign.
Review Traffic, Orders, Revenue, and Units Sold for each & every ASIN listed in Seller Central and create custom product Category & Sub Category and assign the ASINs accordingly. Find out city & state level performance for each ASIN Category.
Review Traffic, Orders, Inventory, Sold Units, Revenue, and more at each ASIN listed in Vendor Central. Assign the each ASIN to their respective Product Category & Sub Category.
Now measure your Advertising Performance for every hour of the day at every campaign level, Ad Group Level, Targeting Level, Placement Level, and Bidding Strategy level. Identify lowest CPC & Highest CR% every hour for every day of the week.
Now also measure your Seller & Vendor Central Data for every hour at near Realtime, i.e., minus 90 minutes. Get Traffic, Inventory, Sales, Orders, & Units Sold for every hour.
Get the first 3 Clicked ASIN for top 10,000 Search Terms on Amazon on a daily basis and get the Click Share & Conversion Share for each Search Term.
Get the first 1000 Search Queries which matters to your business and its total Queries, Impression, Click, Add to Cart, & Order share for every week and month. Get the same Search Queries at each ASIN Level too.
Group all your Seller Central ASINs in custom Category & Sub Categories and monitor performance such as Impression, Clicks, Add To Cart, Orders, Revenue, CR%, and AOV for each ASIN for every week and every month.
SUPPORT IN SOFTWARE
24/7 support
- Live Chat
- Frequent Webinars
Frequently Asked Questions
Amazon PPC software manages and automates campaigns for Sponsored Products, Sponsored Brands, and Sponsored Display and does not necessitate changing bids manually on the Amazon console. Te software pulls performance metrics, analyzes bidding rules, and reveals keywords or placements that drain budget money.
Automation eliminates the need for manual, reactive bid adjustments in favor of rules that constantly change in accordance with real-time performance. In campaigns managed in Hector AI, automated bid rules showed an average CPC decrease of 18%, relative to equivalent manually optimized campaigns over 90 days. For sellers with hundreds or thousands of ongoing campaigns, manual optimization becomes inefficient, causing gaps in the desired performance.
Amazon's Campaign Manager provides native bid controls and reporting, but each campaign, ad type, and account must be managed separately with no cross-channel visibility. Hector AI connects Sponsored Ads, DSP, and AMC in one interface, applies rule-based automation across campaigns, and supports multi-account management for agencies. This removes the need to log into separate consoles for Sponsored Ads, DSP, and AMC reporting.
Inventory data helps determine whether increasing ad spend on a given ASIN is worthwhile. Software that doesn't take inventory into account can keep bidding on products that are about to go out of stock, wasting budget on clicks that cannot convert into sales.
Automated bid rules and dayparting begin to work instantly when the account is connected, as the system already imports all relevant data for campaigns and previous performance. During the period of January and December 2025, using Hector AI for managing 2,400+ campaigns, automatic bidding rules helped to decrease the ACoS by 34% of average within the first 3 months. Initial changes in CPC and ACoS can be seen within the first couple of weeks.
Yes. Hector AI includes multi-account management built specifically for agency users, allowing a single login to oversee Sponsored Ads, DSP, and AMC activity across every client account. Bulk campaign creation and rule-based automation, rather than requiring per-account setup.
Hector AI combines Sponsored Ads management, self-serve DSP, and AMC audience building in one platform, rather than requiring separate tools for each. Its self-serve DSP option has no minimum spend commitment and a minimal upfront fee, which removes the high entry cost typical of DSP access. Hector MCP also lets users connect their Amazon ads to their preferred AI assistant so that they can ask questions, get insights & take action instantly within the same window.
Amazon DSP has always demanded a managed-service model or a high minimum spend requirement, which makes it out of reach for smaller brands. Hector AI is bringing a self-serve DSP model without any minimum spend condition and with low upfront cost. Brands that use a combination of DSP with Sponsored Products on Hector AI saw an increase in ROI od 41% in a 90-day ROAS analysis of 180 brand pairs (Hector AI Internal Data, Q4 2025).
Dayparting, which schedules bids, budgets & placement modifiers by hour instead of running flat bids/budgets all day, reduces spend during historically low-converting windows. Amazon Ads optimization tools like us supports hourly (granular) dayparting rather than broad day-part blocks.